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StyleCaster’s mantra is ‘style to the people’— and our mission is to be an accessible, inclusive, ahead-of-the-trend destination for all. Our fashion, beauty and entertainment coverage is informative, inspiring and visually immersive; aspirational yet attainable. From hair styling hacks and pro skincare tips to shoppable street-style galleries and in-depth profiles on celebrities and influencers, StyleCaster stories are smart, playful and relatable — just like the people we serve.

The site has been a Webby nominee and honoree for the Best Fashion & Beauty Site in 2015, 2016 and 2017. In 2023, its travel and food-themed Culture Issue was recognized byℱ 🍌Digiday in the Most Innovative Use of Content category.

StyleCaster was acquired by , a mission-driven women’s media company, in 2014. S✱HE Media’s flagship properties also include and .

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